Great Blog from former RHUL Cultural Geographer Thomas Dekeyser. Thomas has just started a PhD at Southampton, supervised by another recent RHUL Geography alumnus Dr. Bradley Garrett, and is researching the politics and subjectivities of ‘subvertising’ (the attacking/altering of outdoor advertising by activists and artists). His broader fields of interest include urban subversion, video art and radical political philosophies
It costs an advertiser a few £10k’s to access bus shelter advertising spaces, it costs you £6. After their involvement with Banksy’s Dismaland exhibition, Strike Magazine! have been working to ensure public access to a third of the global outdoor media landscape; offering inhabitants the tools to claim their right to at least a part of the city. Their hack pack comes with a handy how-to guide.
For Lefebvre (1991), the production and management of space is a dynamic central to the performance and manifestation of power. In the case of outdoor media, through private ownership, the advertising industry controls a significant channel of communication by turning it into a legalised marketable commodity set to work in favour of corporate flows, while working in a ‘public’ setting. Its re-appropriation by inhabitants then becomes, unavoidably, a claim to the right to…
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